Integrations
Connect Optimizely Web Experimentation with analytics platforms, audience providers, and marketing tools to maximize the value of your experiments.
Analytics Integrations
Track experiment assignments in your analytics platform to build custom reports and segment all your data by experiment variation.
Google Analytics 4 - Track client-side experiments with built-in integration
Adobe Analytics - eVars and props configuration
Mixpanel - Super properties and decision events
Articles in this section
Google Analytics 4 Integration
Track Web Experimentation client-side experiments in Google Analytics 4 with built-in integration or GTM
Forward Google Analytics Universal events to Optimizely Web
Forward Google Analytics Universal events to Optimizely Web
Send Google Analytics 4 Events to Optimizely Web
Send Google Analytics 4 Events to Optimizely Web
Cookie Consent: Integrate Optimizely Web with OneTrust
Cookie Consent: Integrate Optimizely Web with OneTrust
Experiencing a Google Analytics data discrepancy with Optimizely? Here’s how you can fix it
Experiencing a Google Analytics data discrepancy with Optimizely? Here’s how you can fix it
Integrate Adobe Analytics with Optimizely Web Experimentation
Learn how to integrate Adobe Analytics with Optimizely Web Experimentation. Covers three approaches (built-in eVar, custom eVar via s.t(), list variable), Analysis Workspace dashboards, and troubleshooting.