Data Platform
Start writing...
Articles in this section
How to Set Up Cross Product Events in Optimizely Experimentation (step-by-step)
Step-by-step guide to setting up cross-product events in Optimizely, so one user action is tracked consistently across Web and Feature Experimentation.
Optimizely MAUs: What Counts as a Monthly Active User & How to Reduce Overages
What counts as a Monthly Active User (MAU) in Optimizely, how MAUs are counted, and step-by-step fixes to diagnose and reduce MAU overages on your bill.
Prevent Optimizely from being blocked by ad-blockers using AWS
Prevent Optimizely from being blocked by ad-blockers using AWS
Event Properties vs User Attributes in Optimizely: Essential Guide for Data Collection
Event Properties vs User Attributes in Optimizely: Essential Guide for Data Collection
Overriding Variation Assignments in Optimizely: Complete Guide for Web and Feature Experimentation
Overriding Variation Assignments in Optimizely: Complete Guide for Web and Feature Experimentation
Send Events from Optimizely Full Stack to Optimizely Web
Send Events from Optimizely Full Stack to Optimizely Web
How to Read the Optimizely Results Page Correctly
How to read the Optimizely results page: statistical significance, confidence intervals, and the common gotchas that lead experimenters to the wrong conclusion.
How the Optimizely Stats Engine Works
Understand how Optimizely's Stats Engine uses sequential testing and false discovery rate control so you can interpret and trust your experiment results.