Web Experimentation
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Optimizely Web Experimentation lets you run client-side A/B tests and personalization campaigns on your website with a visual editor or custom code.
Key Capabilities
Visual Editor - Create variations without code
A/B & Multivariate Testing - Test multiple elements simultaneously
Personalization - Deliver targeted experiences to segments
Client-Side - Run experiments directly in the browser
Documentation Sections
Explore the sections below to learn how to integrate Web Experimentation with your analytics and marketing tools.