Feature Experimentation

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Optimizely Feature Experimentation is feature management and A/B testing for product teams. Run experiments anywhere in your technology stack with server-side SDKs.

Key Capabilities

  • Feature Flags - Launch features safely with a kill switch

  • A/B Testing - Run experiments in any application

  • Server-Side - Experiment anywhere in your stack

  • Zero Latency - In-memory bucketing, no blocking network requests

Documentation Sections

Explore the sections below to learn how to integrate Feature Experimentation with your tools and services.