Integrations

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Connect Optimizely Feature Experimentation with your analytics platforms, data warehouses, and business intelligence tools.

Analytics Integrations

Send experiment decision data to your analytics provider to analyze feature flag performance alongside your other metrics.

  • Google Analytics 4 - Track server-side experiments in GA4

  • Segment - Send events to multiple destinations

  • Mixpanel - Behavioral analytics integration

  • Amplitude - Product analytics setup

Articles in this section

Google Analytics 4 Integration for Feature Experimentation

Track Feature Experimentation server-side experiments in Google Analytics 4 with notification listeners and GTM

Forward Google Analytics 4 Events to Feature Experimentation

Forward Google Analytics 4 events into Optimizely Feature Experimentation so your existing GA4 conversions become experiment metrics without rebuilding them.

Integrate Adobe Analytics with Optimizely Feature Experimentation

Integrate Adobe Analytics with Optimizely Feature Experimentation using SDK notification listeners, with client-side and server-side code examples.

Integrate Contentsquare with Optimizely Feature Experimentation

Integrate Contentsquare with Optimizely Feature Experimentation using SDK listeners and Dynamic Variables to segment heatmaps and session replays by variation.

Integrate Segment with Optimizely Feature Experimentation

Integrate Segment with Optimizely Feature Experimentation using SDK notification listeners in JavaScript, Node.js, and Python to route decisions downstream.

Integrate Tealium with Optimizely Feature Experimentation

Integrate Tealium with Optimizely Feature Experimentation via SDK decision listeners in JavaScript, Node.js, and Python so variations travel with events.

Integrate Heap with Optimizely Feature Experimentation

Integrate Heap with Optimizely Feature Experimentation using SDK decision listeners and the Heap HTTP Track API, with JavaScript, Node.js, and Python code.

Integrate Amplitude with Optimizely Feature Experimentation

Integrate Amplitude with Optimizely Feature Experimentation via SDK decision listeners in JavaScript, Node.js, and Python, plus Amplitude Audience Sync.

Integrate FullStory with Optimizely Feature Experimentation

Integrate FullStory with Optimizely Feature Experimentation using SDK decision listeners, the V2 Browser API, and the Server API for Node.js and Python.

Integrate Pendo with Optimizely Feature Experimentation

Integrate Pendo with Optimizely Feature Experimentation using SDK decision listeners in JavaScript, Node.js, and Python to segment Pendo analytics by variation.

Integrate mParticle with Optimizely Feature Experimentation

Integrate mParticle with Optimizely Feature Experimentation using DECISION listeners across Android, iOS, JavaScript, React, and React Native.

Integrate Mixpanel with Optimizely Feature Experimentation

Integrate Mixpanel with Optimizely Feature Experimentation using SDK decision listeners in JavaScript, Node.js, and Python, plus user profiles and Cohort Sync.

Integrate PostHog with Optimizely Feature Experimentation

Integrate PostHog with Optimizely Feature Experimentation using SDK decision listeners in JavaScript, Node.js, and Python to segment funnels by variation.

Integrate Google Tag Manager with Optimizely Feature Experimentation

Integrate Google Tag Manager with Optimizely Feature Experimentation using SDK decision listeners in JavaScript, Node.js, and Python to route variations to GA4.

Integrate Datadog or New Relic with Optimizely Feature Experimentation

Tag Datadog or New Relic APM traces with Optimizely Feature Experimentation flag decisions to monitor latency, errors, and throughput by variation.

Analyze Optimizely Feature Experimentation Data in Snowflake or BigQuery

Analyze Optimizely Feature Experimentation data in Snowflake or BigQuery via native data sharing, S3 Parquet export, or Warehouse-Native Analytics.

Integrate Localytics with Optimizely Feature Experimentation

Send Optimizely Feature Experimentation flag decisions to Localytics on iOS and Android to segment mobile analytics and funnels by experiment variation.