Integrations
Connect Optimizely Feature Experimentation with your analytics platforms, data warehouses, and business intelligence tools.
Analytics Integrations
Send experiment decision data to your analytics provider to analyze feature flag performance alongside your other metrics.
Google Analytics 4 - Track server-side experiments in GA4
Segment - Send events to multiple destinations
Mixpanel - Behavioral analytics integration
Amplitude - Product analytics setup
Articles in this section
Google Analytics 4 Integration for Feature Experimentation
Track Feature Experimentation server-side experiments in Google Analytics 4 with notification listeners and GTM
Forward Google Analytics 4 Events to Feature Experimentation
Forward Google Analytics 4 Events to Feature Experimentation
Integrate Adobe Analytics with Optimizely Feature Experimentation
Learn how to integrate Adobe Analytics with Optimizely Feature Experimentation using SDK notification listeners. Covers client-side and server-side implementations with complete code examples.
Integrate Contentsquare with Optimizely Feature Experimentation
Learn how to integrate Contentsquare with Optimizely Feature Experimentation using SDK notification listeners. Covers JavaScript, React, and React Native implementations with Dynamic Variables for heatmap and session replay segmentation.
Integrate Segment with Optimizely Feature Experimentation
Learn how to integrate Segment with Optimizely Feature Experimentation using SDK notification listeners. Covers JavaScript, Node.js, and Python implementations, Segment dashboard configuration, user ID consistency, and troubleshooting.
Integrate Amplitude with Optimizely Feature Experimentation
Learn how to integrate Amplitude with Optimizely Feature Experimentation using SDK Decision Notification Listeners. Covers JavaScript, Node.js, and Python implementations with user properties, Experiment Viewed events, and Amplitude Audience Sync.
Integrate Heap with Optimizely Feature Experimentation
Learn how to integrate Heap with Optimizely Feature Experimentation using SDK Decision Notification Listeners and the Heap HTTP Track API. Covers JavaScript, Node.js, and Python implementations with Heap Connect for advanced analysis.
Integrate mParticle with Optimizely Feature Experimentation
Learn how to integrate mParticle with Optimizely Feature Experimentation using DECISION notification listeners. Covers Android, iOS, JavaScript, React, and React Native implementations with server-side workarounds.
Integrate Mixpanel with Optimizely Feature Experimentation
Learn how to integrate Mixpanel with Optimizely Feature Experimentation using SDK Decision Notification Listeners. Covers JavaScript, Node.js, and Python implementations with user profile properties, experiment events, and Mixpanel Cohort Sync via ODP.
Integrate Datadog or New Relic with Optimizely Feature Experimentation
Link Optimizely Feature Experimentation flag decisions to Datadog or New Relic APM data. Tag traces and transactions with experiment variations to monitor latency, error rates, and throughput by feature flag.
Analyze Optimizely Feature Experimentation Data in Snowflake or BigQuery
Export Optimizely Feature Experimentation decision data to Snowflake or BigQuery using Experimentation Events Export (S3 Parquet) or Warehouse-Native Analytics. Includes SQL queries for variation analysis, conversion attribution, and sample ratio mismatch detection.
Integrate Localytics with Optimizely Feature Experimentation
Send Optimizely Feature Experimentation flag decisions to Localytics on iOS and Android. Tag mobile analytics events and custom dimensions with experiment variations for funnel analysis and retention segmentation.