Integrations
Connect Optimizely Web Experimentation with analytics platforms, audience providers, and marketing tools to maximize the value of your experiments.
Analytics Integrations
Track experiment assignments in your analytics platform to build custom reports and segment all your data by experiment variation.
Google Analytics 4 - Track client-side experiments with built-in integration
Adobe Analytics - eVars and props configuration
Mixpanel - Super properties and decision events
Articles in this section
Forward Google Analytics Universal events to Optimizely Web
Forward Google Analytics Universal Analytics events into Optimizely Web Experimentation as metrics, without re-instrumenting your key events for each tool.
Cookie Consent: Integrate Optimizely Web with OneTrust
Integrate Optimizely Web with OneTrust cookie consent: load Optimizely only after consent and auto-reload the page so experiments respect visitor choices.
Send Google Analytics 4 Events to Optimizely Web
Send Google Analytics 4 events to Optimizely Web Experimentation using GTM or a direct integration, turning your GA4 conversions into experiment metrics.
Google Analytics 4 Integration
Track Web Experimentation client-side experiments in Google Analytics 4 with built-in integration or GTM
Experiencing a Google Analytics data discrepancy with Optimizely? Here’s how you can fix it
Fix Google Analytics data discrepancies with Optimizely by aligning how each tool tracks experiment events, so your numbers reconcile across both platforms.
Integrate Adobe Analytics with Optimizely Web Experimentation
Integrate Adobe Analytics with Optimizely Web Experimentation using eVars, the s.t() call, or a list variable, then analyze results in Analysis Workspace.
Integrate Segment with Optimizely Web Experimentation
Integrate Segment with Optimizely Web Experimentation using a Custom Analytics Integration for bidirectional data flow via the track_layer_decision callback.
Integrate Contentsquare with Optimizely Web Experimentation
Integrate Contentsquare with Optimizely Web Experimentation using Dynamic Variables and track_layer_decision to segment heatmaps and replays by variation.
Integrate Microsoft Clarity with Optimizely Web Experimentation
Integrate Microsoft Clarity with Optimizely Web Experimentation using custom tags and track_layer_decision to filter heatmaps and recordings by variation.
Integrate Heap with Optimizely Web Experimentation
Integrate Heap with Optimizely Web Experimentation via autocapture or a custom JSON plugin, then segment funnels and retention by experiment variation.
Integrate FullStory with Optimizely Web Experimentation
Integrate FullStory with Optimizely Web Experimentation via native integration or a custom JSON plugin on the V2 Browser API to replay sessions by variation.
Integrate Hotjar with Optimizely Web Experimentation
Integrate Hotjar with Optimizely Web Experimentation to filter session recordings, heatmaps, and surveys by variation via the native or custom integration.
Integrate mParticle with Optimizely Web Experimentation
Integrate mParticle with Optimizely Web Experimentation for two-way event forwarding, user ID mapping, and revenue conversion in a custom integration.
Integrate Mixpanel with Optimizely Web Experimentation
Integrate Mixpanel with Optimizely Web Experimentation using the built-in integration or a custom JSON plugin, plus super properties and Cohort Sync via ODP.
Integrate PostHog with Optimizely Web Experimentation
Integrate PostHog with Optimizely Web Experimentation using a custom analytics integration and track_layer_decision to break down funnels by variation.
Integrate Tealium with Optimizely Web Experimentation
Integrate Tealium with Optimizely Web Experimentation using a custom analytics integration and track_layer_decision to push each decision into the data layer.
Integrate Amplitude with Optimizely Web Experimentation
Integrate Amplitude with Optimizely Web Experimentation using the built-in integration or a custom JSON plugin, plus user properties and Audience Sync.
Build a Custom Analytics Integration for Optimizely Web Experimentation
Build a custom Optimizely Web Experimentation analytics integration from scratch with JSON config, the track_layer_decision callback, and State and Utils APIs.
Integrate Google Tag Manager with Optimizely Web Experimentation
Integrate Google Tag Manager with Optimizely Web Experimentation via custom analytics integration and track_layer_decision to segment GA4 reports by variation.
Integrate Pendo with Optimizely Web Experimentation
Integrate Pendo with Optimizely Web Experimentation using a custom analytics integration and track_layer_decision to segment funnels and guides by variation.
Connect Fivetran to Optimizely Web Experimentation
Sync Optimizely Web Experimentation decision and conversion events to Snowflake, BigQuery, or Redshift with Fivetran for warehouse analysis and attribution.