Integrations
Connect Optimizely Web Experimentation with analytics platforms, audience providers, and marketing tools to maximize the value of your experiments.
Analytics Integrations
Track experiment assignments in your analytics platform to build custom reports and segment all your data by experiment variation.
Google Analytics 4 - Track client-side experiments with built-in integration
Adobe Analytics - eVars and props configuration
Mixpanel - Super properties and decision events
Articles in this section
Google Analytics 4 Integration
Track Web Experimentation client-side experiments in Google Analytics 4 with built-in integration or GTM
Forward Google Analytics Universal events to Optimizely Web
Forward Google Analytics Universal events to Optimizely Web
Experiencing a Google Analytics data discrepancy with Optimizely? Here’s how you can fix it
Experiencing a Google Analytics data discrepancy with Optimizely? Here’s how you can fix it
Cookie Consent: Integrate Optimizely Web with OneTrust
Cookie Consent: Integrate Optimizely Web with OneTrust
Send Google Analytics 4 Events to Optimizely Web
Send Google Analytics 4 Events to Optimizely Web
Integrate Adobe Analytics with Optimizely Web Experimentation
Learn how to integrate Adobe Analytics with Optimizely Web Experimentation. Covers three approaches (built-in eVar, custom eVar via s.t(), list variable), Analysis Workspace dashboards, and troubleshooting.
Integrate Segment with Optimizely Web Experimentation
Learn how to integrate Segment with Optimizely Web Experimentation using a Custom Analytics Integration. Covers bidirectional data flow, JSON plugin setup with track_layer_decision callback, Segment debugger verification, and troubleshooting.
Integrate Contentsquare with Optimizely Web Experimentation
Learn how to integrate Contentsquare with Optimizely Web Experimentation using Dynamic Variables. Covers JSON plugin setup, track_layer_decision callback, heatmap and session replay segmentation by variation, and troubleshooting.
Integrate Microsoft Clarity with Optimizely Web Experimentation
Learn how to integrate Microsoft Clarity with Optimizely Web Experimentation. Filter Clarity heatmaps, session recordings, and behavioral insights by experiment variation using custom tags and the track_layer_decision callback.
Build a Custom Analytics Integration for Optimizely Web Experimentation
Learn how to build a custom Optimizely Web Experimentation analytics integration from scratch using JSON configuration and the track_layer_decision callback. Covers the State API, Utils API, form_schema fields, debugging, and real-world examples.
Integrate Amplitude with Optimizely Web Experimentation
Learn how to integrate Amplitude with Optimizely Web Experimentation using the built-in integration or a custom JSON plugin with track_layer_decision. Covers user properties, Experiment Viewed events, Amplitude Audience Sync, and troubleshooting.
Integrate Heap with Optimizely Web Experimentation
Learn how to integrate Heap with Optimizely Web Experimentation using autocapture or a custom JSON plugin with track_layer_decision. Covers event properties, user properties, Heap Connect for data warehouse analysis, and troubleshooting.
Integrate Hotjar with Optimizely Web Experimentation
Learn how to integrate Hotjar with Optimizely Web Experimentation. Filter session recordings, heatmaps, and surveys by experiment variation using the native integration or a custom track_layer_decision callback with Hotjar's Events API.
Integrate Mixpanel with Optimizely Web Experimentation
Learn how to integrate Mixpanel with Optimizely Web Experimentation using the built-in integration or a custom JSON plugin with track_layer_decision. Covers super properties, Experiment Viewed events, Mixpanel Cohort Sync via ODP, and troubleshooting.
Integrate mParticle with Optimizely Web Experimentation
Learn how to integrate mParticle with Optimizely Web Experimentation. Covers two-way event forwarding, Custom Analytics Integration setup, user ID mapping, revenue conversion, and troubleshooting.
Connect Fivetran to Optimizely Web Experimentation
Sync Optimizely Web Experimentation data to your warehouse with Fivetran. Load decision and conversion events into Snowflake, BigQuery, or Redshift for cross-platform analysis, revenue attribution, and custom experiment dashboards.