Independent and practical
About OptiPilot
OptiPilot turns hands-on experimentation work into free tools, diagnostics, and implementation guidance for teams using Optimizely.
Why the site exists
After years of implementing Optimizely across dozens of client projects, I’ve encountered nearly every edge case, integration challenge, and "gotcha" the platform has to offer. This site exists to share those hard-won lessons with the community.
The official Optimizely docs are comprehensive, but sometimes you need practical, real-world examples. You need to know why your MAU count is higher than expected. You need to understand how to properly forward GA4 events. You need the context that only comes from hands-on experience.
That’s what OptiPilot delivers: practical implementation guides, troubleshooting tips, and best practices from real-world Optimizely deployments.
David Sertillange
Independent experimentation specialist
David Sertillange is an independent experimentation specialist with 10 years implementing Optimizely across enterprise programs. He specializes in Feature Experimentation, analytics integrations, and helping teams build a culture of data-driven decision making.
View David’s LinkedIn profileNot affiliated with, endorsed by, or sponsored by Optimizely, Inc.